March 29: copywriting course at Close Premium Finance, Surrey

copywriting courses London and BristolToday’s course in full swing working with Close Premium Finance Marketing colleagues at Tolworth in Surrey.

Delegates are currently rewriting text to take on a new tone of voice.

And working very hard too!

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How do I start devising a copywriting course?

Clients looking to organise a copywriting course usually start by letting me know numbers – and maybe a date too. They might want a workshop for just a few people, or up to 12 – even more. Although I’ve always thought of 12 as a comfy maximum number, I’ll consider more delegates – as long as the venue has enough elbow room, and there are enough computers to go round for writing. ‘One between two’ is fine. And people really like working in pairs and sharing ideas.

Choices, choices
The next priority is the content. Some clients have mainstream copywriting needs such as web pages, brochures and newsletters; others have very specific requirements – like wanting to write better blurbs for the back of DVD cases, or even closed-circuit TV screen captions.

For a full day’s course, I normally suggest covering between two to three specific copywriting areas such as these in addition to modules on core copywriting skills and tone of voice. My ‘Grammar school!’ and proofreading modules also find their way into most copywriting courses – because most clients find them very useful.

Keeping it real
Next up is getting samples of ‘real life’ client material to cover each area the client is interested in. So once I’ve received pdfs of previous brochures, webpage references and newsletters etc, I can then start focusing on planning the practicals around them. I’ll also write a ‘fair copy’ (my version) to share alongside the work that delegates produce in the session.

This last bit is when it’s great to see how much delegates have picked up on the day – and started experimenting with new ways of doing things.A ‘Top Takeaways’ round-up to finish off is another good way to check what people will take away from the course – the overwhelming majority feeding back that the day far exceeded their expectations.

Possible next blog post? Copywriting core skills

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Take Heart – all back on track

Delighted to announce that website hassles appear well and truly behind us with the happy migration of this website and blog to Heart Internet.

Big thanks to Jamie at PootlePress for sound advice on a painless transfer. You never know, I might even now have time to start blogging about copywriting courses and training.

Stop press: latest copywriting courses to go in the diary include workshops for Cannock Chase CouncilĀ and Close Premium Finance, with moreĀ in the pipeline.


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New site up and running

After all the usual fun and games, the new Tim Trout Copywriting Courses site is now online.

I won’t pretend to know all there is to know about WordPress, but let’s just say we’re rather better acquainted than we were…

She’s an at times tricky, but very clever so and so.


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All set for Monday at Leigh Court

Monday Feb 27th looks like a fun day, as well being productive. It’s when I’m working with Kenny Legg at European Enterprise Network South West on copywriting for the web and press releases in a corporate context – as well as social media.

Thing is, Kenny’s already a brilliant writer in his own right. Just pay a visit to his award-winning laugh-out-loud footie blog at – and you’ll see what I mean.

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With you for the journey…

Welcome to the Tim Trout Copywriting Courses blog – a new space to accompany the new training site where I shall be regularly be publishing thoughts on copywriting, copywriting training, the universe and everything.

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