|
 Customised,
'hands-on' copywriting training courses for companies and other organisations
are a great way of enabling staff to develop individual copywriting skills for
print and online in a focused but relaxed setting. They're
also an excellent opportunity to build in-house copywriting 'awareness' in general
- and improve the way copy is briefed and managed within the creative process.
Recent
Tim Trout Copywriting course clients have included: •
Assureweb
• Business West
• City and County of Swansea
•
ITV DVD
• Goodrich
• Kuwait Petroleum Corporation
• Mother
Tongue Writers
• Nokia
• NTT Fundraising
• TC Group
•
TheTrainline.com
• Wessex Water
Because
each client has different needs and priorities, all copywriting training courses
are customised on a 'mix and match' basis drawing from the following areas, with
new, client-specific material built-in as required: -
What makes good copy? And what can make it fail?
-
How to structure and write a copywriting brief
- Copywriting for websites
and search engines (SEO)
- DM (direct marketing) copy for print and email
- Copywriting for leaflets, brochures and annual reviews / reports
-
Structuring and writing press ads
- How to write - and 'sell' - a press
release
- Researching and writing for newsletters
- Grammar: does
it matter? And, if it does, which bits?
- Identifying - and using - the
right tone of voice
- Developing themes and ideas
- Copy checking
and proofreading techniques •
When and where are TTC copywriting training courses held?
Courses are 'workshop'
in style and scheduled to suit individual client requirements. I often hold them
on client premises if it's practical and convenient to do so. Sessions can take
place in a training suite or any other suitable workspace as long as there's room
for the delegates and presenter, plus a flipchart/whiteboard and projector screen.
Delegates
also require access to a PC or laptop, working either solo or in pairs, for practical
sessions. If no 'in-house' facility is available, an appropriate space can easily
be sourced in a hotel, business centre or other appropriate location. Just ask,
and I'll investigate the options. •
How long do courses last?
Some clients prefer a number of shorter, half-day
sessions; others opt for an intensive full day or two. I can devise workshops
to suit your priorities and schedule. •
Is there a preferred minimum - or maximum - class size?
Since all my courses
are interactive, and effective learning thrives on discussion, between 2 and 8
delegates is ideal. However, one-to-one sessions are excellent for sharpening
up specific skills; larger groups can also be accommodated on request. Email
your copywriting training requirements and request an estimate now | 
