Headline news!

Oh-My-Headline-300x248Writing strong headlines is one of the most important elements of copywriting. Because if you can’t get the attention, you’ve got no chance of holding it – and getting the results you want in terms of response.

This thoughtful blog piece in The Guardian charts how online headlines have moved from click bait to over-promised hype – and suggests readers are wising up to too many hollow promises at the top of a story…

About WriteOn

Tim Trout is a highly experienced copywriter and copywriting trainer working all over the UK, in Europe and beyond

, , , , , ,

No comments yet.

Leave a Reply