Tag Archives | copywriters

Copywriting course: Cooper Security

CooperMid-January saw a trip to the Forest of Dean to deliver a customised copywriting course for a comms team at Cooper Security, the security technology specialists recently acquired by US power management giant, Eaton.

During a full day’s workshop, delegates explored a wide range of copywriting techniques – including applying Eaton tone of voice guidelines to web copy, newsletters/emailers and printed collateral.

Thanks all for making it a fun and productive session.

 

 

 

 

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Who are we writing grammatically for?

Apologies for the less than subtle headline.

The preposition ‘for’ at the end of this one would have attracted the red pen from grammar teachers of yesteryear. So it might have read: For whom are we writing grammatically?

But doesn’t it sound, well, stiff?

It seems the rules are now being widely ignored. And those sensitive to these things better get used to it.

Check out The Guardian’s interesting piece 10 grammar rules you can forget: how to stop worrying and write proper

Careful when writing for some clients though, this sort of thing can get people very wound up…

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SEO: keywords just soooo yesterday

Once upon a time we copywriters knew where we all stood SEO-wise.

We included keywords and phrases in just the right percentage and position – then stood back and waited for the traffic to roar in.

This piece on neuromarketing is a useful taster of where we’re going next with SEO – if we haven’t started going there already…

 

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