Tag Archives | copywriting

Headline news!

Oh-My-Headline-300x248Writing strong headlines is one of the most important elements of copywriting. Because if you can’t get the attention, you’ve got no chance of holding it – and getting the results you want in terms of response.

This thoughtful blog piece in The Guardian charts how online headlines have moved from click bait to over-promised hype – and suggests readers are wising up to too many hollow promises at the top of a story…

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SEO: keywords just soooo yesterday

Once upon a time we copywriters knew where we all stood SEO-wise.

We included keywords and phrases in just the right percentage and position – then stood back and waited for the traffic to roar in.

This piece on neuromarketing is a useful taster of where we’re going next with SEO – if we haven’t started going there already…


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Happy New Year!

From friendly Cardiff and steamy Dubai, to elegant Bath, diverse London (plenty of times) and even deepest Staffordshire.

2012 was a busy year for Tim Trout Copywriting Courses with clients of all shapes and sizes sharpening the way they produce content for on- and offline communications.

A very Happy New Year to all Tim Trout Copywriting training clients old and new.

I look forward to working with you as 2013 unfolds.

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Copywriting course Nov 16th: Wessex Water, Bath

Looking forward to working once again with Wessex Water comms specialists on a day’s copywriting course scheduled for next Friday, November 16th.

I first worked with WW in 2007 – which focuses the mind on how time flies…

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Punctuation ain’t the whole story, but it it helps…

A comma has an awful lot of responsibilities. One false move and it can unleash a whole load of nasties.

So learn to put the trusty comma in its place and a whole lot more besides on a Tim Trout Copywriting course carefully designed for your team’s business needs.

From structure, flow and tone of voice, to the secrets of writing for the web and other platforms, a day’s copywriting workshop could work wonders for your copy and comms effectiveness.

So let’s talk copywriting courses now. And leave poor Grandma to her knitting.

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Projects update

Loads going on at the mo, what with copywriting training courses now booking into September – including one for the UK’s biggest name in outsourcing – plus websites for apps, video scripts, various University of Bristol projects including faculty brochures and more.

All good.

And now here comes the sun…

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Atlantis, The Palm, Dubai: copywriting courses underway


Day Two of my two-day copywriting course programme is poised to begin working with 14 delegates from this amazing Dubai resort.

The challenge? Helping people write about something so vast and extraordinary. Seeing, really is, believing.

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May 25: copywriting course for Close Group delegates, City of London

A packed day working with seven bubbly delegates from various parts of the Close Group – including Close Premium Finance and Close Motor Finance. The course was hosted in Close offices at Crown Place, London EC2.

The main focus was  writing for online platforms including web and email. And we preceded that with some useful cross-platform copywriting skills and tone-of-voice work.

Thanks all for your input and energy.

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May 14: copywriting course for JISC communications team

Monday’s eight-delegate copywriting course for JISC in Bristol – the UK’s expert on information and digital technologies for education and research – went very well indeed. Thanks to all who worked so hard during the day.

The lively comms team members spent the workshop  exploring core copywriting skills, tone-of-voice, writing for the web (especially report summaries) and newsletters. Judging by extremely favourable feedback forms, a good – and worthwhile – time was had by all.

Coming up next:

May 25th – Close Premium Finance (City of London)

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April 19: copywriting courses update

Busy times planning copywriting courses for a wide range of clients over the next month.

These include JISC, the UK’s expert on information and digital technologies for education and research, Close Premium Finance where I delivered  a first course in March and Cannock Chase Council in Staffordshire.

All are different. But all share the need to sharpen up the way their staff write for a wide range of audiences and platforms.

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