Tag Archives | workshops

May 14: copywriting course for JISC communications team

Monday’s eight-delegate copywriting course for JISC in Bristol – the UK’s expert on information and digital technologies for education and research – went very well indeed. Thanks to all who worked so hard during the day.

The lively comms team members spent the workshop  exploring core copywriting skills, tone-of-voice, writing for the web (especially report summaries) and newsletters. Judging by extremely favourable feedback forms, a good – and worthwhile – time was had by all.

Coming up next:

May 25th – Close Premium Finance (City of London)

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April 27: copywriting course at Cannock Chase Council, Staffordshire

Copywriting course for Cannock CouncilThat was one busy but highly enjoyable Friday – working with a public sector PR officer in Staffordshire, seen here hard at work re-engineering a piece for tone of voice.

This customised copywriting course covered writing press releases, web pages and marketing collateral.

 

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April 19: copywriting courses update

Busy times planning copywriting courses for a wide range of clients over the next month.

These include JISC, the UK’s expert on information and digital technologies for education and research, Close Premium Finance where I delivered  a first course in March and Cannock Chase Council in Staffordshire.

All are different. But all share the need to sharpen up the way their staff write for a wide range of audiences and platforms.

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How do I start devising a copywriting course?

Clients looking to organise a copywriting course usually start by letting me know numbers – and maybe a date too. They might want a workshop for just a few people, or up to 12 – even more. Although I’ve always thought of 12 as a comfy maximum number, I’ll consider more delegates – as long as the venue has enough elbow room, and there are enough computers to go round for writing. ‘One between two’ is fine. And people really like working in pairs and sharing ideas.

Choices, choices
The next priority is the content. Some clients have mainstream copywriting needs such as web pages, brochures and newsletters; others have very specific requirements – like wanting to write better blurbs for the back of DVD cases, or even closed-circuit TV screen captions.

For a full day’s course, I normally suggest covering between two to three specific copywriting areas such as these in addition to modules on core copywriting skills and tone of voice. My ‘Grammar school!’ and proofreading modules also find their way into most copywriting courses – because most clients find them very useful.

Keeping it real
Next up is getting samples of ‘real life’ client material to cover each area the client is interested in. So once I’ve received pdfs of previous brochures, webpage references and newsletters etc, I can then start focusing on planning the practicals around them. I’ll also write a ‘fair copy’ (my version) to share alongside the work that delegates produce in the session.

This last bit is when it’s great to see how much delegates have picked up on the day – and started experimenting with new ways of doing things.A ‘Top Takeaways’ round-up to finish off is another good way to check what people will take away from the course – the overwhelming majority feeding back that the day far exceeded their expectations.

Possible next blog post? Copywriting core skills

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New site up and running

After all the usual fun and games, the new Tim Trout Copywriting Courses site is now online.

I won’t pretend to know all there is to know about WordPress, but let’s just say we’re rather better acquainted than we were…

She’s an at times tricky, but very clever so and so.

 

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With you for the journey…

Welcome to the Tim Trout Copywriting Courses blog – a new space to accompany the new training site where I shall be regularly be publishing thoughts on copywriting, copywriting training, the universe and everything.

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